Since its establishment in 1959, FUJI CORPORATION has used its guiding precept and the company motto to help break through many barriers and continue our journey.
Our vision is to establish ourselves as the leading brand in each industry through innovations in production and sales and development of next generation type products while being at the forefront of the Digital Revolution.
innovative spirit
The words “Innovative spirit”, signifying the perpetuated spirit since the company was established, capture the feelings of FUJI CORPORATION
It all began with “Innovative spirit”. Our goal has always been to constantly challenge ourselves to innovate and create over the last 60 years. But it has also been just as important for us to deliver wonderful products that benefit society and allow people throughout the world to achieve their goals.
During the next half century, we hope to use this“Innovative spirit”as the driving force to evolve into a new Fuji. This journey has now begun.
The design of Fuji's brand mark and logo symbolize the history of innovation and creativity at Fuji, as well as the inevitability that we will evolve into something even better. A polished Fuji blue color scheme has been adopted to symbolize the seas and the sky that connect the world and show the spirit of innovation that will pave the way to the future. The "F" and "J" combination in the brand mark expresses a powerful bond of trust and relationships connecting people. The gradation represents change, expansion, growth, and development. The strong bold typeface represents a tradition of continuous innovation and a sense of trust and stability.
